As we explained in an earlier blog entry, 21st century companies are facing challenges of a new generation. Challenges whose solutions involve questioning many aspects of a company’s business plan and how it relates positively with the entire supply chain, but also with the local community, and the environment.
Always working on this line, and making corporate social responsibility a true philosophy of our business activity, we are very proud to have achieved the Distintivo ESR – Socially Responsible Company – awarded by the Mexican Center for Philanthropy (Cemefi) and the Alliance for Corporate Social Responsibility (AliaRSE).
By joining the Distintivo ESR, we will continue to work more methodically on four strategic points that will undoubtedly help us to better communicate the impact of our efforts, and continue to inspire the tourism industry to be a powerful disruptor of positive change. The four pillars are:
- Business ethics and governance
- Quality of employment within the company (work ethics).
- Commitment and involvement with the local community and its development.
- Care and preservation of the environment.
We identify this public recognition as a prove that our commitment to implement a socially responsible business activity is shared by other companies from different economic sectors in Mexico. To share this common goal, is always an incentive that helps us to continue with our positive business culture.
A new door opens for us to continue weaving our way with new alliances to prove the world that a company that is positively involved in local actions, is a catalyst for global changes.
You can find more information about the ESR Distinctive and the potential of Corporate Social Responsibility in this link.