Something that we have been striving for since our very beginning, has been to change the paradigm of traditional tourism and propose a model that, through the values of responsible tourism, is committed to transformative travel. What does this mean? It's kind of simple but complex, but in a nutshell it means to design holiday experiences that create moments that make the person grow, open new horizons in how they understand life and reconnect with essential and fundamental values. This way, travellers return home feeling part of a complex universe, where we are all special.
The social aspect of tourism is one of the three pillars that make up sustainable development. An aspect perhaps not so common, since in general sustainability is identified exclusively with biodiversity, nature, conservation and the protection of ecosystems ... However, if we want tourism to become a powerful tool for development, in addition to guaranteeing the conservation of biodiversity, we must involve local people, putting them in the center of our path towards a better tourism.
Sometimes we forget that as travelers and / or as companies that offer tours in many destinations around the world, we must take into account several factors when we carry out tours or activities that focus on preserving local culture and ethnic diversity. That's why we would like to share with you few key points that we collect in our business code of conduct that we use to work with community tourism projects:
Without local hosts, travelling is nothing more than a change of scene to the place of origin, a mere consumption of time and space lacking cultural contact, personal learning and connection with the present. Our local hosts act as facilitators to avoid this to happen whilst creating transformative traveling experiences. We, as tour operators must always work towards make them feel proud of their work and remind them that they are an essential part of a tourism system, that advocates for creating a more enriching experience for all.
In short, we seek to empower each traveler to become what we truly are, beings that share the same planet and that with our actions and decisions have the power to change realities and catalyse the change.
A somewhat ambitious and complex goal, right? However, we think that change is possible and for this we need to involve each and every one of you: family, friends, local suppliers, readers, travelers who travel with and without us, companies with which we work ...
To achieve this process, our local hosts are the essential ingredient. They keep the gold between their hands, sharing their millenary knowledge that has been passed down from generation to generation, they are knowledgeable of their environment, their customs and traditions. They are the guardians of the cultural and natural biodiversity that feeds Mother Earth, and makes the planet keep turning each day.